| This research paper explores the relationship between visual design elements of animated characters and their influence on audience engagement, particularly among senior high school students. The study focuses on key visual components such as color, emphasis, and silhouette, as well as viewer interest factors like character impression, distinctiveness, and expression. Using a descriptive-correlational research design and online survey questionnaires administered to collect data from 100 senior high school students at the University of Batangas. The study aims to identify how these visual aesthetics contribute to capturing and sustaining viewer attention. Key findings highlight the importance of color, emphasis, and silhouettes in enhancing character design. These elements significantly influence audience perception by evoking emotions, creating memorable impressions, and fostering empathy. Additionally, the study explores the psychological depth embedded in character design, emphasizing that visual aesthetics alone are insufficient without integrating emotional and narrative complexity. In conclusion, this research contributes to the animation industry by providing actionable insights into effective character design strategies. It proposes guidelines for animators to improve viewer engagement through innovative use of color, silhouette, and emphasis. By bridging artistic intent with viewers' response, this study underscores the critical role of character visual aesthetics in shaping the success of modern animated films. |
| Character Design, Modern Animated Films, Viewers' Interest, Color, Emphasis, Silhouette, Character Impression, Character Distinctiveness, Character Expression |
Achin, I. A., Bianus, A. B., & Kamisin, A. (2021). Shape and Colour Analysis in Animated Film Wheely (2018) Characters. International Journal of Advanced Research in Education and Society, 3(3), 181-194. https://myjms.mohe.gov.my/index.php/ijares/article/view/16063
Arshad, M. R., Manaf, A., & Yoon, K. H. (2019). Physical Rigging Procedures Based on Character Type and Design in 3D Animation. International Journal of Recent Technology and Engineering, 8(3), 4138-4147. https://doi.org/10.35940/ijrte.c5484.098319
Ekawardhani, Y. A., Santosa, I., Ahmad, H. A., & Irfansyah, I. (2020). Modification of Visual Characters in Indonesia Animation Film. Harmonia: Journal of Arts Research and Education, 20(2), 167–175. https://doi.org/10.15294/harmonia.v20i2.22556
Kihima Kanyangi, C., Shapaya, B., & Mugubi, J. (2024). Physical Familiarity in Kenyan Animation Character Design: Recreating Selected Characters in Super Sema. Edinburgjournals.org. https://edinburgjournals.org/journals/index.php/Internationa-Journal-of Scholarl/article/view/380fbclid=IwZXH₀bgNhZW0CMTEAAR2Y7IAKaNKvLh4U4BWuYbB22VyNlCPkm_1E6FrQcy3jGgCoyJs7A8bkZs_aem_ExIny9i6lUUo9kXFMzX6RQ
Painuly, S. (2020). REVISITING THE ROLE OF COLOURS IN ANIMATED CHARACTERS: A PSYCHOANALYTICAL APPROACH, 8, 2320-2882. https://ijcrt.org/papers/IJCRT2008069.pdf
Zong, M., Qi, Z., & Zong, Z. (2020, March 19). Research on Character Expression Shaping in Animation Movies. Www.atlantis-Press.com; Atlantis Press. https://doi.org/10.2991/assehr.k.200316.035
Taa’eb, M. A.-A. (2021). THE IMPACT OF FACIAL SYMMETRY AND ASYMMETRY ON BEAUTY AND ATTRACTIVENESS IN CHARACTER DESIGN. Journal of Arts & Architecture Research Studies, 2(4), 165-178. https://doi.org/10.47436/jaars.2021.91677.1034
Tiainen, J. (2020). Conveying Character Personality Through Illustration. Www.theseus.fi. https://www.theseus.fi/handle/10024/340717
Wikayanto, A., Damayanti, N. Y., Grahita, B., & Ahmad, H. A. (2023). Aesthetic Morphology of Animation. Harmonia: Journal of Arts Research and Education, 23(2), 396–414. https://doi.org/10.15294/harmonia.v23i2.41668 |